Van Insurance

Breaking news provided by onequotedirect - specialists in van insurance

Written by by James Herbert, 20/02/2012

Nissan's innovative approach to advertising the release of its new NV400 panel van by splashing images on the side of an even bigger vehicle.

Fifteen HGV and trailers have been emblazoned with 96-sheet high dimension truck wraps displaying the new Nissan van.

These are now travelling up and down ten of the country's major motorways, which Nissan believes will get the campaign across to some 18 million drivers.

The key message it is trying to get across to business users is the load capacity offered by the new model, and the firm feels this method achieves this in the best fashion.

"What better way to show business users our new NV400 than on the side of a massive HGV," explained Francis Bleasdale, Nissan Motor GB's light commercial vehicles sales and marketing director.

"The NV400 is a big van in every sense and we believe this new advertising campaign will get it off to a solid start with British businesses."

Previous News

Fiat van gets innovative new gearbox
Fiat Ducato Technico for low-cost add-ons
Fiat 500 named top used car